When a Marketing Cost Analysis by Territories Shows That a Given

Multiple Choice

When a marketing cost analysis by territories shows that a given territory is unprofitable,which of the following courses of action should be adopted as a last resort?

A) Adjust territorial boundaries.
B) Use telephone selling instead of personal calls by salespeople in that district.
C) Use middlemen instead of selling direct to users.
D) Adjust the promotional program for that district.
E) Abandon the territory entirely.