With Respect to a Marketing Audit

Multiple Choice

With respect to a marketing audit:

A) It is the practice of preventive as well as curative marketing medicine;that is,it analyzes past activities and aids in decision making for the future.
B) Management should conduct a full audit at least once a year.
C) It applies to the marketing activities but not to the sales activities in a company.
D) It is not a total evaluation program in the same sense as a financial or personnel audit.
E) None of these is correct.