Multiple Choice
Which of the following is the best reason for continuing to carry a product when a sales volume analysis indicates it is a low-volume item?
A) The item is needed to round out the company's product line.
B) The product accounts for 5 percent of the sales volume and 2 percent of the profit.
C) The primary demand for the product is declining.
D) The product's gross margin is also low.
E) The product was what gave the company its start in life.
Correct Answer:

Verified
Correct Answer:
Verified
Q4: A detailed study of the "net sales"
Q5: If a firm has a total of
Q6: Sales performance evaluation is least likely to
Q7: Management controls its sales force through the:<br>A)compensation
Q8: A territorial sales volume analysis is likely
Q10: A total evaluation program in marketing is
Q11: A decline in a firm's sales volume
Q12: In the management process,as applied to a
Q13: A product with a steadily declining sales
Q14: With respect to a marketing audit:<br>A)It is