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The "80-20" Principle Exists in Many Companies Because

Question 39

Multiple Choice

The "80-20" principle exists in many companies because:


A) Marketing efforts and costs follow the number of territories,products,and customers,rather than actual sales or profit from these units.
B) Management does not evaluate the marketing performance.
C) All sales generate about the same rate of profit.
D) Most marketing executives are sales-oriented and not profit-oriented.
E) A company does not conduct a marketing cost analysis.

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