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In Performance Evaluation by Sales Managers,the Soft-Spot Principle Holds That

Question 20

Multiple Choice

In performance evaluation by sales managers,the soft-spot principle holds that:


A) A company should not get rid of a territory or product that is a soft spot.
B) It is more useful to measure soft spots on a percentage basis rather than dollar volume.
C) If a company does a good job in sales-volume analysis,it won't have any soft spots.
D) The principle is applicable only to a territorial volume analysis and not to a product or customer analysis.
E) An executive reaps the largest possible gain by working with the weakest segments of the organization.

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