As a Technique for Determining Market Potential,a Major Strength of the Market-Factor-Derivation

Multiple Choice

As a technique for determining market potential,a major strength of the market-factor-derivation method is that:

A) Many of the figures used in the computation are only estimates.
B) The level of validity is quite high.
C) It is too complex for the average sales manager to understand.
D) It is one of the more expensive methods.
E) It usually takes several months to complete the calculations.