The Correct Terminology in Demand Forecasting May Be Illustrated by Saying

Multiple Choice

The correct terminology in demand forecasting may be illustrated by saying that the ______ for snow skis in the Midwest next year is 800,000 pairs,while the ______ for Head (brand) skis in that market is 100,000.

A) Market potential - sales potential (market share) .
B) Sales potential - sales forecast.
C) Market share - sales potential.
D) Sales forecast - market potential.
E) None of these is correct.