Global Businesses That Have Extended Their Public Relations Strategies Globally

Multiple Choice

Global businesses that have extended their public relations strategies globally should:

A) Ensure that sufficient funding is allocated globally for a positive and effective public affairs impact.
B) Never decentralize their global public relations programs to ensure the company has "one voice."
C) Assume that there is no anti-American sentiment in the countries where they have operations.
D) Ignore local customs and emerging issues in the locations where they operate.