Question 1

Which of the following is a type of corporate crisis?

Accepted Answer

A)  Acts of God. 
B)  Management indecision. 
C)  Mechanical problems. 
D)  All of the above.

Question 2

A good public relations program:

Accepted Answer

A)  Sends a constant stream of information to the company's stakeholders. 
B)  Is separate from the company's public affairs program to avoid conflicts of interest. 
C)  Should be primarily reactive, responding to issues as they arise. 
D)  Is necessary only for highly vulnerable companies.

Question 3

Historically,public relations officers worked mostly through contact with traditional media outlets.

Accepted Answer

A) True 
 B)False

Question 4

An example of indirect communications is through television.

Accepted Answer

A) True 
 B)False

Question 5

What media technique is used to promote the general perception of a product or service,rather than promoting its functional attributes?

Accepted Answer

A)  Capstone advertisements. 
B)  Issue advertisements. 
C)  Public service announcements. 
D)  Image advertisements.

Question 6

According to comScore,a provider of digital intelligence,in December 2008 the total number of individuals,aged 15 and older,who accessed the Internet from their home or work computers was:

Accepted Answer

A)  100,000. 
B)  1 million. 
C)  1 billion. 
D)  10 billion.

Question 7

According to the Institute for Crisis Management this industry is among the top crisis-prone industries because of sophisticated technology found in its products:

Accepted Answer

A)  Airline. 
B)  Automobile. 
C)  Pharmaceuticals. 
D)  Telecommunications.

Question 8

An effective public relations program is not fundamental to an organization's relationship with the public.

Accepted Answer

A) True 
 B)False

Question 9

A critical function of the public relations manager is:

Accepted Answer

A)  Crisis management. 
B)  Financial management. 
C)  Corporate governance. 
D)  Accounting.

Question 10

What new challenges emerge when public relations strategies take on a global perspective?

Accepted Answer

The answer of What new challenges emerge when public relations...

Question 11

Global businesses that have extended their public relations strategies globally should:

Accepted Answer

A)  Ensure that sufficient funding is allocated globally for a positive and effective public affairs impact. 
B)  Never decentralize their global public relations programs to ensure the company has "one voice." 
C)  Assume that there is no anti-American sentiment in the countries where they have operations. 
D)  Ignore local customs and emerging issues in the locations where they operate.

Question 12

An example of direct communications is through a company website.

Accepted Answer

A) True 
 B)False

Exam 19: Managing Public Relations

Which of the following is a type of corporate crisis?

A good public relations program:

Historically,public relations officers worked mostly through contact with traditional media outlets.

An example of indirect communications is through television.

What media technique is used to promote the general perception of a product or service,rather than promoting its functional attributes?

According to comScore,a provider of digital intelligence,in December 2008 the total number of individuals,aged 15 and older,who accessed the Internet from their home or work computers was:

According to the Institute for Crisis Management this industry is among the top crisis-prone industries because of sophisticated technology found in its products:

An effective public relations program is not fundamental to an organization's relationship with the public.

A critical function of the public relations manager is:

What new challenges emerge when public relations strategies take on a global perspective?

Global businesses that have extended their public relations strategies globally should:

An example of direct communications is through a company website.