Multiple Choice
Which of the following is true of the association between brand loyalty and attitude toward the brand?
A) As brand loyalty increases, attitude toward the brand increases
B) There is a moderately strong relationship between the two variables
C) The relationship can be attributed to more than simply random fluctuations
D) There is a linear relationship between the two variables
E) All of the above
Correct Answer:

Verified
Correct Answer:
Verified
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