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The Principal Offensive Strategy Options Include Which of the Following

Question 27

Multiple Choice

The principal offensive strategy options include which of the following?


A) Using a cost-based advantage to attack competitors on the basis of price or value.
B) Using hit-and-run or guerrilla warfare tactics to grab sales and market share.
C) Launching a preemptive strike to secure an advantageous position that rivals are prevented or discouraged from duplicating.
D) Pursuing continuous product innovation to draw sales and market share away from rivals.
E) All of these.

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