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A Competitive Strategy of Striving to Be the Low-Cost Provider

Question 10

Multiple Choice

A competitive strategy of striving to be the low-cost provider is particularly attractive when


A) buyers are not very brand-conscious.
B) most rivals are trying to be best-cost providers.
C) there are many ways to achieve product differentiation that have value to buyers.
D) buyers are large and have significant power to bargain down prices and buyers use the product in much the same ways.
E) most rivals are pursuing focused low-cost or focused differentiation strategies.

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