The Marketing Emphasis of a Company Pursuing a Broad Differentiation

Multiple Choice

The marketing emphasis of a company pursuing a broad differentiation strategy usually is to

A) underprice rival brands with comparable features.
B) tout differentiating features and charge a premium price that more than covers the extra costs of differentiating features.
C) out-advertise rivals and make frequent use of discount coupons.
D) emphasize selling direct to end-users and promoting personalized customer service.
E) communicate the product's ability to serve the customer's every need.