Perceived Value and Signaling Value Are Often an Important Part

Multiple Choice

Perceived value and signaling value are often an important part of a successful differentiation strategy because:

A) of the diversity of buyer needs and preferences.
B) buyers seldom will pay for value they don't perceive,no matter how real the value of the differentiating extras may be.
C) buyer satisfaction can be enhanced by clever ads that signal value that relates to the buyer.
D) differentiation is all about smoke and mirrors.
E) there are no other ways to differentiate a commodity product.