Multiple Choice
Which of the following is not one of the pitfalls of pursuing a differentiation strategy?
A) Trying to strongly differentiate the company's product from those of rivals rather than be content with weak product differentiation
B) Over-differentiating so that the features and attributes incorporated exceed buyer needs and requirements
C) Trying to charge too high a price premium for the differentiating features
D) Differentiating on features or attributes that rivals can easily copy
E) Overspending on efforts to differentiate the company's product offering
Correct Answer:
Verified
Correct Answer:
Verified
Q11: A company's strategy is likely to succeed
Q19: A firm pursuing a best-cost provider strategy:<br>A)
Q27: The marketing emphasis of a company pursuing
Q28: Achieving a cost advantage over rivals entails:<br>A)
Q37: The competitive advantage of a best-cost provider
Q41: The major avenues for achieving a cost
Q44: Achieving a differentiation-based competitive advantage can involve<br>A)
Q45: The production emphasis of a company pursuing
Q97: Easy-to-copy differentiating features:<br>A) cannot produce sustainable competitive
Q104: Opportunities to differentiate a company's product offering:<br>A)