Top Management Efforts to Communicate the Strategic Vision to Company

Multiple Choice

Top management efforts to communicate the strategic vision to company personnel

A) ought to be done in writing rather than orally so as to leave no room for company personnel to misinterpret what the strategic vision really is.
B) should be done in language that inspires and motivates company personnel to unite behind executive efforts to get the company moving in the intended direction.
C) tends to be more effective when top management avoids trying to capture the essence of the strategic vision in a catchy slogan.
D) is most efficiently and effectively done by posting the strategic vision prominently on the company's Web site and encouraging employees to read it.
E) should be attempted only after management has explained the company's strategic intent, strategy, and business model to company personnel.