The Task of Effectively Communicating the Strategic Vision Is Made

Multiple Choice

The task of effectively communicating the strategic vision is made easier by

A) having a simple strategy that is easy for company personnel to understand.
B) combining the strategic vision and the company's values statement into a single document.
C) capturing the essence of the vision in a catchy slogan or brief phrase and then using it repeatedly as a reminder of "where we are going and why."
D) waiting until the company achieves its mission to tell company personnel about the strategic vision.
E) combining the strategic vision and the mission statement into a single statement of overall business purpose.