Why Should Long-Run Objectives Take Precedence Over Short-Run Objectives

Multiple Choice

Why should long-run objectives take precedence over short-run objectives?

A) Focus is placed on improving performance in the near-term.
B) Long-run objectives are necessary for achieving long-term performance and block focus on short-term results and put the company in a position to perform better later.
C) To satisfy shareholder expectations for progress.
D) Forces the company to consider what to do now to perform better later.
E) None of these.