In Measuring Consumer Satisfaction,marketing Managers Should Remember That

Multiple Choice

In measuring consumer satisfaction,marketing managers should remember that:

A) customer satisfaction is a highly personal concept.
B) consumer expectations and aspirations tend to remain the same over time.
C) looking at the average level of satisfaction for a whole society provides a precise description of macro-marketing effectiveness.
D) evaluations of macro-marketing effectiveness are purely objective in that they are based on tabulated survey results.
E) All of these alternatives are correct.