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    Basic Marketing Study Set 1
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    Exam 20: Ethical Marketing in a Consumer-Oriented World
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    Which of the Following Strategic Decision Areas Is a Part
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Which of the Following Strategic Decision Areas Is a Part

Question 10

Question 10

Multiple Choice

Which of the following strategic decision areas is a part of the product component of the marketing mix?


A) Branding
B) Managing channels
C) Publicity
D) Discounts
E) Geographic terms

Correct Answer:

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