Better Performance of Our Market-Directed Macro-Marketing System May Require

Multiple Choice

Better performance of our market-directed macro-marketing system may require:

A) newer and tougher laws-because the present laws don't do enough to protect competing firms from each other.
B) more consumer responsibility.
C) less emphasis on consumer privacy.
D) less business responsibility because consumers already determine whether a firm will succeed or fail.
E) None of these alternatives is correct.