Multiple Choice
According to the text, micro-marketing may cost too much because:
A) too many managers seize on whatever strategy seems easiest.
B) too many managers are slow and bureaucratic.
C) too many managers jump on the "what's new" bandwagon without a strategy that ensures customer satisfaction and company profits.
D) too many managers have the mentality "that's not the way we do things."
E) All of these are reasons why micro-marketing may cost too much.
Correct Answer:

Verified
Correct Answer:
Verified
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