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    Basic Marketing Study Set 1
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    Exam 9: Product Management and New-Product Development
  5. Question
    A Fad Is an Idea That Is Fashionable Only to Certain
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A Fad Is an Idea That Is Fashionable Only to Certain

Question 58

Question 58

True/False

A fad is an idea that is fashionable only to certain groups who are enthusiastic about it.

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