Multiple Choice
Which of the following statements about pioneers and followers is FALSE?
A) A pioneer is the first to market with a new product idea.
B) On average, pioneers are usually more profitable than followers.
C) Second movers typically have a strong customer-focus.
D) Second movers that respond quickly build market share in the market growth stage.
E) None of these choices is false.
Correct Answer:
Verified
Correct Answer:
Verified
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