Regarding Product Life Cycles, a Good Marketing Manager Knows That

Multiple Choice

Regarding product life cycles, a good marketing manager knows that

A) entirely different target markets may be involved at different stages of the product life cycle.
B) a product that doesn't get beyond the introduction stage is still likely to be very profitable.
C) industry profits are increasing well after sales start to decline.
D) once a market goes into sales decline, oligopoly conditions set in.
E) All of these alternatives are correct.