Successful Companies Should ______

Multiple Choice

Successful companies should ______.

A) leave the new product development process to anyone who happens to be interested in taking the initiative
B) only leave the new product development process to someone from the sales department
C) put a person, a team, or a department in charge of the new product development process
D) not allow the top-level management to get involved in the new product development process
E) not put anyone in charge of the new product development process