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    Exam 9: Product Management and New-Product Development
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    New Products That Are Minor Variations on Existing Products, and Which
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New Products That Are Minor Variations on Existing Products, and Which

Question 191

Question 191

Multiple Choice

New products that are minor variations on existing products, and which require no change to consumer behavior, are called _____.


A) fads
B) new products
C) second movers
D) discontinuous innovation
E) continuous innovations

Correct Answer:

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