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    Essentials of Marketing Study Set 2
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    Exam 8: Elements of Product Planning for Goods and Services
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    ________ Means a Product's Ability to Satisfy a Customer's Needs
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________ Means a Product's Ability to Satisfy a Customer's Needs

Question 168

Question 168

Multiple Choice

________ means a product's ability to satisfy a customer's needs or requirements.


A) Quality
B) Service
C) Trademark
D) Brand
E) Assortment

Correct Answer:

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