Which of the Following Would Be MOST LIKELY to Use

Multiple Choice

Which of the following would be MOST LIKELY to use individual brands rather than a family brand for its products?

A) Manufacturer of knives and scissors for "top quality" market.
B) Manufacturer of canned pet food and sandwich spread for final consumers.
C) Manufacturer of sweeping compounds, brooms, and mops for business firms.
D) Manufacturer of flour for the "mass market".
E) Manufacturer of packaged potato chips and crackers.