Having a Competitive Price Is Likely to

Multiple Choice

Having a competitive price is likely to

A) be more important for a homogeneous shopping product than for a specialty product.
B) be more important for a heterogeneous shopping product than for a homogeneous shopping product.
C) be more important for an emergency product than for a staple.
D) keep a product from falling into the "unsought" product class.
E) decrease the demand for the product among customers.