Which of the Following Is True of a Good Marketing

Multiple Choice

Which of the following is true of a good marketing research practice?

A) Marketing managers may only be consumers of research.
B) Marketing managers need not explain what they want from the research.
C) Marketing managers do not have to use the language of marketing research specialists.
D) Marketing managers need not know the basic research process.
E) Marketing managers should not be informed of the limitations of the findings.