Which of the Following Statements Is True of a Marketing

Multiple Choice

Which of the following statements is true of a marketing research?

A) It usually requires complex statistical techniques, so research specialists should leave planning of the research to the marketing managers.
B) It is likely to be more effective when guided by the strategy planning framework.
C) It should gather very less information to avoid confusion.
D) It ends with analyzing the situation.
E) It keeps researchers as informed consumers.