Multiple Choice
Which of the following statements explains why marketers use focus groups to conduct research?
A) People may not feel free to express their honest thoughts in groups.
B) Some individuals may dominate group discussion.
C) 6 to 10 people provide feedback to marketing questions in an informal group setting.
D) The results cannot be measured objectively.
E) Conclusions reached from a session usually vary depending on the viewpoint of the researcher.
Correct Answer:
Verified
Correct Answer:
Verified
Q20: Which of the following statements is true
Q43: A marketing model displays up-to-the-minute marketing data
Q67: A situation analysis is highly beneficial to
Q102: Which of the following research methods can
Q120: A marketing manager wants to know why
Q133: Qualitative research seeks clear yes or no
Q173: Marketing managers should be able to explain
Q233: _ research accounts for about 40 percent
Q236: _ refers to an organized way of
Q243: Qualitative research seeks in-depth,open-ended responses,not yes or