For Marketers, the Purpose of Gathering Primary Data Is Usually

Multiple Choice

For marketers, the purpose of gathering primary data is usually:

A) to learn what customers think or how they behave in certain situations.
B) to specify what information needs to be obtained and how.
C) to monitor what others are saying online about the company or its products.
D) to define the problem that needs to be solved.
E) to help develop a hypothesis.