Multiple Choice
What is the main difference between naming broad product-markets and market segmentation?
A) Naming is a computerized process, while segmentation requires more thought.
B) Naming is concerned with customers, while segmentation is concerned with product features.
C) Naming involves breaking down markets, while segmentation involves aggregating customers with similar needs.
D) Naming involves looking for similarities, while segmentation involves looking for differences.
E) Naming identifies popular terms associated with the product, segmentation identifies a market.
Correct Answer:
Verified
Correct Answer:
Verified
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