Multiple Choice
Which of the following statements about is characteristic of market-oriented strategy planning is correct?
A) Segmenters aim at more heterogeneous markets than combiners.
B) Both "segmenters" and "combiners" can be target marketers.
C) All segmenters follow the single target market approach.
D) Combiners follow a mass marketing strategy.
E) Most combiners follow a substantial market approach.
Correct Answer:
Verified
Correct Answer:
Verified
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