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    Essentials of Marketing Study Set 2
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    The Ultimate in Personalization Occurs When
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The Ultimate in Personalization Occurs When

Question 91

Question 91

Multiple Choice

The ultimate in personalization occurs when


A) merging multiple submarkets.
B) targeting a segment of one.
C) identifying generic markets.
D) creating opportunities in niche markets.
E) offering extended warranties.

Correct Answer:

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