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    Essentials of Marketing Study Set 2
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    When a Company Segments Its Business Customers on the Basis
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When a Company Segments Its Business Customers on the Basis

Question 88

Question 88

Multiple Choice

When a company segments its business customers on the basis of whether or not they require contract bids over the Internet,what segmenting dimension is the company using?


A) kind of relationship
B) demographics
C) type of customer
D) how customer will use product
E) purchasing methods

Correct Answer:

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