Multiple Choice
Starbucks ran a full-page ad in THE WALL STREET JOURNAL proclaiming that its baristas can make more than 87,000 possible combinations of an espresso coffee drink. This is an example of:
A) Combined target market approach.
B) Mass customization.
C) Task transfer.
D) Diversification strategy.
E) Single target market approach.
Correct Answer:
Verified
Correct Answer:
Verified
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