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    Business
  3. Study Set
    Basic Marketing Study Set 1
  4. Exam
    Exam 18: Implementing and Controlling Marketing Plans: Evolution and Revolution
  5. Question
    _____ Involves a Detailed Breakdown and Analysis of Customer Purchases
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_____ Involves a Detailed Breakdown and Analysis of Customer Purchases

Question 41

Question 41

Multiple Choice

_____ involves a detailed breakdown and analysis of customer purchases but does not compare these figures against standards.


A) Sales analysis
B) Performance analysis
C) Cost analysis
D) A performance index
E) A marketing audit

Correct Answer:

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