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    Retailing Management Study Set 1
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    Exam 4: Customer Buying Behavior
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    Which of the Following Items Would Most Likely Be Purchased
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Which of the Following Items Would Most Likely Be Purchased

Question 96

Question 96

Multiple Choice

Which of the following items would most likely be purchased as an impulse item?


A) A DVD player
B) A marketing textbook
C) A pair of Italian boots
D) A packet of chewing gum
E) Waterford crystal vase

Correct Answer:

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