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    Retailing Management Study Set 1
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    Exam 1: Introduction to the World of Retailing
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    Retailers Use Customer Transaction Data To
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Retailers Use Customer Transaction Data To

Question 31

Question 31

Multiple Choice

Retailers use customer transaction data to:


A) identify their best customers.
B) match the needs of a store's local market.
C) create customized promotions.
D) tailor product assortments.
E) all of these.

Correct Answer:

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