Serena Prepares a Document That Outlines Her Plan to Open

Multiple Choice

Serena prepares a document that outlines her plan to open a new candy company, including descriptions of the product, the market, her strategies, and the future direction she envisions for the company. This document is a(n) _____.

A) entrepreneurial orientation
B) opportunity analysis
C) business incubator
D) initial public offering
E) business plan