Joakim Wishes to Open a New Landscaping Company That Will

Multiple Choice

Joakim wishes to open a new landscaping company that will have no services that are particularly distinctive compared to competitors in this well-established field; because of the need for trucks and equipment, the business will require a sizable investment. In which part of the entrepreneurial strategy matrix is new company likely to be located?

A) Upper-left quadrant
B) Lower-left quadrant
C) Upper-right quadrant
D) Lower-right quadrant
E) Center