Perceived Value and Signaling Value Are Often an Important Part

Multiple Choice

Perceived value and signaling value are often an important part of a successful differentiation strategy when

A) the nature of differentiation is hard to quantify.
B) buyers are making a first-time purchase.
C) repurchase of the product or service is infrequent.
D) buyers are unsophisticated and unfamiliar with the capabilities of competing brands.
E) All of these choices are correct.