A Broad Differentiation Strategy Works Best in Situations Characterized by

Multiple Choice

A broad differentiation strategy works best in situations characterized by

A) slow-paced technological change and infrequent new or improved product introductions.
B) similar buyer needs and uses of the product.
C) low switching costs to rival brands incurred by buyers.
D) low bargaining power and frequent purchases by buyers.
E) fast-paced technological change and rapidly evolving product features that drive competition.