Benchmarking Involves

Multiple Choice

Benchmarking involves

A) comparing how different companies perform various value chain activities and then making cross-company comparisons of the costs of these activities.
B) checking whether a company has achieved more of its financial and strategic objectives over the past five years relative to the other firms it is in direct competition with.
C) studying whether a company's resource strengths are more or less powerful than the resource strengths of rival companies.
D) tracking the profit margin along with the value-creating activities.
E) comparing the best practices in one industry against the best practices in another industry.