James, Who Works in the Marketing Department of the Whistlewoods

Multiple Choice

James, who works in the marketing department of the Whistlewoods Hotel, has been given the responsibility of identifying patterns in the preferences of guests who have repeatedly visited the hotel in the past ten years. Which of the following would best help him categorize the massive amounts of data to reveal preferences of guests, such as type of suite, room service, etc.?

A) online analytical processing
B) goal-seeking analysis
C) forecasting analysis
D) what-if analysis