Just Cazuals, a Brand of Street Wear in California, Recently

Multiple Choice

Just Cazuals, a brand of street wear in California, recently advertised its newly launched line of clothing. The firm pays Spydrware, a search engine, for delivering the link to its website as the top search result to Internet users when they search for words such as "jeans" and "fashion." This is an example of ________.

A) product placement
B) flyposting
C) keyword advertising
D) direct marketing