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    Contemporary Advertising
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    Exam 16: Using Out-Of-Home, Exhibitive, and Supplementary Media
  5. Question
    What Is the Basic Unit of Sale for Billboards or Posters
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What Is the Basic Unit of Sale for Billboards or Posters

Question 19

Question 19

Multiple Choice

What is the basic unit of sale for billboards or posters?


A) Quarterly reach
B) 100 showing
C) Monthly CPP
D) Target audience frequency
E) Share of market

Correct Answer:

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